2/27/2023 0 Comments Chrome facebook pixel tester![]() ![]() However, when writing the tag the ‘content_type’ value had been missed out: In the example below, the InitiateCheckout event fired exactly where it was needed. In some cases, your tag may be firing correctly but there is an issue with how the tag has been configured. Test everything you need to from form submissions through to purchasing products. When inheriting a new account, the first course of action should be to do a full sweep of all conversion points to make sure the appropriate events are firing correctly. If this is the case, you can make sure the event is in place or try to debug the associated trigger. This will either be because the required event hasn’t been implemented at all or that the event is not triggering correctly. Occasionally you may end up with a situation where a website you are working on has all the required events implemented, but they just aren’t firing or sending the data through to Facebook. This post outlines some of the benefits of having the pixel helper installed and the types of issues it can be super useful for debugging. If you are running Facebook Ads and you don’t have the pixel helper installed…go and do it NOW! Using Facebook’s pixel helper plugin makes this task very easy – so easy in fact, there isn’t really an excuse for being in a position where you are blissfully unaware of data issues. To be effective as an advertiser you need the ability to review reports critically, question all numbers and have the ability to validate that what you’re seeing is correct. If you’re running any kind of activity on Facebook, knowing what data you are sending back to the platform is absolutely critical.Įxpensive errors can be made very easily when decisions are made on incorrect data. ![]()
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